How Strategic Visual Communications Elevated a Leading Power Systems Company.
As the Marketing Executive at Merlin Power, I was responsible for transforming how the brand communicated its value, performance, and technological leadership. The business offered an advanced range of power solutions, from vehicle batteries and high-performance energy systems for a range of sectors, but lacked a unified brand voice and compelling narrative.
Working within the marketing team, I took ownership of strategy, creative direction, and execution across all channels, ensuring that every touchpoint reflected the same clarity, confidence, and innovation that the company is known for.
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Merlin Power needed a marketing approach that would:
→ Present a clear, cohesive brand story
→ Communicate complex technical products in a more accessible way
→ Enhance visibility across digital channels
→ Equip sales teams with high-impact visual and written tools
→ Strengthen presence at trade showsMeeting these requirements involved a full suite of deliverables including social media content, email campaigns, product photography, promotional videos, trade show graphics, internal wall graphics, and supporting digital assets.
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Before I joined Merlin, the brand’s messaging and visuals felt fragmented. The style of graphics varied, social media posts lacked consistency, and technical features often overshadowed customer-facing value. The company had strong products but didn’t have a unified system to communicate their strengths.
Additionally, the marketing team needed assets that would serve vastly different environments such as trade shows, internal walls, digital channels, print collateral, and video content. All of these had to feel cohesive and aligned.
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I established a consistent visual and messaging style that could be applied across all channels. This included:
→ Product photography that showcased the engineering quality and robustness of the range of power systems.
→ Trade show display graphics designed to stand out in high-traffic environments and communicate key value propositions at a glance.
→ Wall graphics for internal spaces that reinforced the company’s brand story.
→ Email signature graphics that improved day-to-day professionalism and brand alignment.
→ Social media posts highlighting product performance, real-world applications, team expertise, and behind-the-scenes engineering.
→ Email marketing campaigns that nurtured customers through product launches, product education, and company updates.
→ Promotional videos showcasing product capabilities and real-world demonstrations.
→ Technical explainers to simplify complex engineering concepts for non-technical audiences.
→ Event-led video content that supported sales teams and elevated trade show presence.
→ Catalogue design balancing visual appeal with clear organisation to ensure an optimal browsing experience.
→ I created product and packaging designs for a diverse range of products, brands, and sizes. This balanced aesthetic qualities with practical considerations to enhance shelf presence and consumer engagement. -
→ 302% increase in followers across all social media channels.
→ Over 1000 new followers gained on one platform in one year.
→ Increase in followers approaching the company to create user-generated content.
→ Increase in open and click rates across the emails we released. -
Lee Harris (Marketing Director), Simon Heather (Marketing Executive), Sam Crockett (Marketing Assistant).
