Creating a premium and personalised motorsport experience.
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T7Design sought to elevate their premium and personalised motorsport offerings by launching a distinctive range of engraved products. To effectively showcase these bespoke items, they required a fresh and innovative approach for their website and social media platforms. The objective was to create unique, on-brand graphics that would authentically represent the craftsmanship and exclusivity of the collection. These visuals were designed to resonate with motorsport enthusiasts, emphasising precision, quality, and the personalised nature of the range, thereby enhancing customer engagement and strengthening brand identity.
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Certain products necessitated the creation of an engraving design prior to being processed in the engraving machine, while others already had a prepared design and required only the engraving itself. In addition to the engraving process, these products were photographed in a controlled studio environment to capture fine detail and ensure visual consistency. Further photography was conducted with the products in situ, showcasing them installed in their intended settings to provide context and demonstrate real-world applications.
For promotional purposes, these images were integrated into the company’s website and social media channels. The marketing materials featured custom graphics that maintained a consistent aesthetic across platforms, designed to be both visually engaging and aligned with the brand identity. This approach effectively highlighted the craftsmanship and versatility of the products, attracting and retaining customer interest.
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As a graphic designer, it was my responsibility to ensure that all processes were strictly adhered to, maintaining the highest quality output at every stage. This involved meticulous attention to detail, consistent application of brand guidelines, and rigorous quality checks before final delivery. By overseeing these standards, I contributed to producing visually compelling and professional designs that met both client expectations and industry best practices.
Social Media:
Creating premium, high performance motorsport posts.
T7Design’s launch of their new range of engraved products presented an exciting opportunity to establish a distinctive motorsport brand identity rooted in premium quality and high performance. Recognising the importance of visual consistency aligned with their existing branding, I took the initiative to develop a fresh social media style that would elevate their presence and resonate with their target audience.
Utilising the brand’s established typography and colour palette, I crafted a clean, sleek aesthetic that emphasised precision and exclusivity. The posts were designed with a focus on strong contrasts and subtle texture overlays to echo the tactile nature of engraving, drawing attention directly to the products’ craftsmanship.
Key elements of this new style included minimalistic layouts that allowed the engraved details to remain the centrepiece, incorporation of dynamic graphic elements inspired by motorsport, such as angular lines and carbon fibre motifs, to reinforce the brand’s sporty essence, and consistent typography hierarchy to maintain clarity and sophistication across all posts.
Product Photography:
Ensuring every detail is captured cleanly and precisely.
To capture the high performance and premium nature that the company was striving for, I took numerous product photographs during my time on site. It was essential that the lighting was even throughout, ensuring no shadows or inconsistencies detracted from the image. Every corner of each product needed to be as sharp and detailed as the centre, highlighting the precision and quality inherent in the design. This meticulous attention to detail was crucial in conveying the brand’s commitment to excellence.
The white text on the products represents the engravings, which I often complete personally using an in-house engraver. This allows for precise customisation and ensures each piece maintains a high standard of quality. The engravings are carefully applied to enhance the product's aesthetic while providing a personalised touch.
Environmental Product Photography:
Seamlessly integrated, perfectly captured.
For social media purposes as well as in a studio setting, I captured T7’s products installed onto a Honda K20 engine and positioned underneath the car bonnet of various JDM vehicles, including a Honda CR-X. The imagery highlights the precise fitment and quality of the components, showcasing their compatibility with iconic Japanese models.
The clean and detailed shots emphasise the technical craftsmanship, appealing directly to enthusiasts and potential customers interested in performance upgrades. This approach ensures the product’s features are communicated effectively while maintaining a professional and authentic presentation.